À La Carte Services
Choose from focused, standalone offerings like 1:1 calls, audits, brand voice development, and short-form writing or editing. Book what you need, when you need it.
Follow-Up Call
This 60-minute session is for refining, expanding, or building on the work we’ve started, whether that means revisiting your brand voice, updating your narrative, or tackling new challenges. We’ll focus on your priorities to keep your messaging clear, consistent, and on track.
What to Prepare Before the Call:
Relevant updates, questions, or materials you’d like to discuss
Any feedback or insights since our last session
What You’ll Walk Away With:
Deeper clarity on your communications goals
Clear, actionable next steps to keep things moving
Ideal for ongoing projects or exploring new directions together.
Brand Narrative
In this 90-minute session, we’ll shape a clear, compelling brand story rooted in your purpose, values, and customer journey. Together, we’ll define your role as the trusted guide, map your customer’s transformation, and craft a narrative that captivates, connects, and converts.
What to Prepare Before the Call:
Review the provided Brand Narrative Worksheet to start brainstorming ideas about your target audience, their challenges, and your brand’s role as their guide.
You’re also encouraged to bring examples of brands with narratives you admire.
What You’ll Walk Away With:
A polished Brand Narrative delivered after the session—your go-to resource for aligning messaging across marketing, sales, and beyond.
A deeper understanding of how to position your brand as your customer’s guide.
The option to book a follow-up session to refine or expand your narrative.
Brand Voice & Verbiage
In this 90-minute collaborative session, we’ll define the core elements of your brand voice (tone, style, and language) to bring more clarity, consistency, and connection to your messaging. This is ideal for brands looking to sharpen how they sound across platforms and align their voice with their values and goals.
What to Prepare Before the Call:
Review the provided Brand Voice & Verbiage Worksheet to kick-start your thinking and jot down your initial ideas.
You’re also encouraged to bring a few examples of brand voices you admire.
What You’ll Walk Away With:
Within a few business days, you’ll receive a clear, customized Brand Voice & Verbiage Guide that captures what we discussed and translates it into a practical resource you can use across your communications.
You’ll gain a confident foundation for future writing, plus the option to book a follow-up session if you’d like to refine the guide further.
Website Audit
Get a fresh, strategic perspective on your website content before you invest in a rewrite. This audit covers up to 8 pages of your site and identifies where messaging can be strengthened, streamlined, or better optimized for clarity and customer connection.
This is a content-focused audit only. I won’t rewrite or copyedit—instead, I’ll flag areas for improvement that you can implement yourself or book me to refine.
What to Prepare Before the Audit:
Complete the required Website Audit Intake Form with up to 8 URLs (or file links)
Optional: include any context about your goals, audience, or recent site updates
What You’ll Walk Away With:
A concise audit summary highlighting messaging gaps and clarity issues
A few high-level best practices for both search engine optimization (SEO) and generative engine optimization (GEO)
Actionable insights to help your content perform better with both humans and AI
Perfect for brands preparing for a refresh, optimizing for AI visibility, or tightening content that’s almost there.
CustomGPT
In this 2-hour session for GenAI beginners, you’ll learn how to train ChatGPT to better reflect your brand voice and support your content workflows. This session covers GenAI fundamentals, effective prompt writing, and building your own CustomGPT.
We’ll review your brand voice, walk through key training techniques, and build a reusable GPT tailored to your tone and goals.
What to Prepare Before the Call:
Complete the provided Brand Voice & Verbiage Worksheet
Share relevant brand links and materials (e.g. website, social media, decks) that are good representative samples of your brand voice, ensuring that you do not share anything that is proprietary or includes sensitive information.
What You’ll Walk Away With:
A functional CustomGPT that reflects your brand voice
A quick reference guide with prompt tips and editing best practices
A clear understanding of how to use GenAI as a creative support tool
This is a beginner-level, educational session. AI is a tool, not a replacement, and any content produced still requires human judgment and scrutiny.
Press Release
Make your next announcement stand out with a professionally written, one-and-done press release. Whether you’re launching a product, announcing funding, or sharing news, I’ll help you craft a compelling 500–1,000-word release to help you get attention.
You’ll complete a detailed intake form, and I’ll deliver a polished draft within three (3) business days.
What to Prepare Before You Purchase:
Be ready to complete the provided Press Release Questionnaire with all the key details of your announcement
Please note: anything left out of the form won’t appear in the release
What You’ll Walk Away With:
A professionally written press release ready for you to share with the media or publish online.
A strategic asset to support visibility, SEO, and brand credibility
Important: this service includes writing only (no call, revisions, or distribution). It’s a fast, focused way to elevate your next announcement.
Case Study
Turn client successes into compelling stories that highlight your value and ROI. I’ll help you create case studies that showcase the challenges you’ve solved, the expertise you bring, and the impact your work delivers.
What to Prepare Before the Call:
You’ll receive a short list of reflection questions to consider ahead of time. These prompts will help you gather key details about the project, your client, and the outcomes achieved.
What Happens During the Call:
We’ll schedule a 45-minute interview where I’ll dig into the story behind the project (from challenges you faced and overcame, to skills or interesting technologies you leveraged, and wins). We’ll also discuss what mattered most to your client and the measurable results that came out of your work.
What You’ll Walk Away With:
A polished, publication-ready case study that’s tailored to your brand voice and goals. You’ll receive a clear, compelling narrative that can be used on your website, in proposals, or as part of your marketing content.
Each case study is designed to be both engaging and marketing-ready so you can attract more of the right clients. Please note that this service is billed by the hour, as case studies vary in length and scope. I always provide a clear quote before we begin work, so there are no surprises at invoice time.